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Web design trends we can expect to see in 2017

It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design.

2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.

Let’s take a look at the 10 website design trends we can expect to see in 2017.

Emphasis on the content

Credit: Vice

We’ve spent years adding things to our websites such as sidebars, headers, banner ads, sidebar ads, calls to action, comments, popups, social media buttons, signup boxes, etc. All of these things have ended up cluttering our websites and taking up more and more real estate, taking the attention away from the entire point of a web page: the content.

In 2017, websites are likely to start moving back to basics and placing more emphasis on content. Whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate is yet to be determined. Getting back to the heart of a website — the content — will be prevalent moving forward.

The end of flat design

Credit: Dansk Design Center

I think we’ve reached the point in flat web design where everything is starting to look the same, and we’ve lost our personality and creativity in design. When you strip everything away, you’re left with what everyone else has: the basics that look just like each other.

From my standpoint, flat design has turned from a modern update of skeuomorphic design to a set of design aesthetics that everyone applies (think Google’s Material). Because of this, sites are starting to look the same, and not much differentiates sites from one another. Designers feel that the creativity is gone, and with the desire to create something great, I see flat design ending for the most part in favor of layouts and designs that are more imaginative and unique.

Geometric shapes, lines, and patterns

Credit: Sequence

It seems as though the use of geometric shapes, lines, and patterns have really taken off in the late part of 2016, and I anticipate this continuing through 2017. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.

There is nearly infinite amount of ways in which you an integrate geometric shapes, lines, and patterns into your website, and this could be one way in which designers take fat design to a new level (and even add some personality, as mentioned above). Overall, expect to see these types of design styles more throughout 2017.

Imaginative heading styles

Credit: Rehab Studio

We’re starting to move away from the basic heading style seen on websites (san serif, all caps, centered heading) and moving more toward imaginative or creative headings. Changing up the heading style is a welcomed way to be unique in your design.

Changing up the justification and layout of the heading, adding unique elements to the heading, or even going without a heading (at least above the fold) are all ways in which designers are starting to experiment with changing up the typical heading style on websites.

Duotone gradient imagery

Credit: Lois Jeans

In the pursuit of staying more on brand, more brands are using duotone imagery and graphics for their websites. Even TNW has got the duotone down right, and it isn’t even 2017 yet.

Not strictly duotones, but some designs are even experimenting with two or three colors and using the duotone effect. Think Instagram. While flat design helped us get rid of (most) gradients, using duotone imagery that combines a couple of colors together has proven to be a nice update to the old and tired gradients and solid color areas.

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The WebRecital is a dedicated User Interface/User Experience professionals who come together to provide design and research workshops, portfolio reviews, and educational outreach to the greater Seattle area.
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