I started with learning about cinema websites and mobile apps. I wrote down my observations on few cinemas in Singapore (Golden Village, Cathay cineplex and Sistic, one of the ticketing system on performance events) One of the key things on majority cinema website: The content is overwhelming that made me cringe with too much distractions.
I started off with interviews to figure out common movie-watching experiences and challenges. I split the questions into parts:
- before buying ticket
- payment process
- reach at cinema (movie day), and
- With a movie in mind, user has a few locations then search for “acceptable” time range. (Spontaneous plan or after work plan)
- If the seats are not strategic (extreme front or side seats), users are most likely look for another location or timing combination.
- Most of the users have their own usual priorities(time, location and movie) in completing their movie purchase.