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Target Goes Photoshop-Free for New Swimsuit Photos

A couple of years ago, Target got embarrassed by a Photoshop fail that gave a swimsuit model ridiculously long arms (that model was later invited onto Ellen). The retail chain has since learned from its mistakes: its latest swimsuit photos focus on realism and leave out Photoshop “airbrushing.”

The new #TargetSwim campaign, which launched this week, invites women to share their “authentic selves.” To kick things off, the company did swimsuit photo shoots with dancer Megan Batoon, pro skateboarder Lizzie Armanto, model Denise Bidot, and model Kamie Crawford. Target is targeting women of all shapes and sizes, and the photos are unretouched.

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