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Why Real Content Is Better Than Lorem Ipsum

Testing is a critical part of building usable digital products. A testing environment with relevant content encourages more thoughtful feedback, that can then be used to craft a more tailored user experience.

What is Lorem Ipsum?

Lorem Ipsum is dummy text used by publishers and designers when the original copy is not available. They use it to keep the work flow going and to get clients approval on designs.

“Lorem Ipsum is dummy text used by publishers and designers when the original copy is not available.”

The text has been used in the printing and typesetting industries since the 1500s, and has more recently been adopted in the Tech industry. The preference for Lorem Ipsum as a default text “filler” is generally attributed to its generic nature, with its even distribution of letters, and the assumption that this will be less likely to distract testers.

Here’s a link to the history and the meaning of Lorem Ipsum:

Lorem Ipsum – lipsum.comLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s…

Problems with Lorem Ipsum

How can you design for something you don’t even understand? How can insignificant content contribute to creating a customised experience?

Testing with Lorem Ipsum is like being lost in the ocean without a chart (map), you’ll never find your way.

It’s hard to get people’s feedback on something they don’t know and it’s hard for you to design for something you don’t know. Lorem Ipsum is a way of delaying decisions about content.

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