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How much should your logo design cost?

A logo is an essential part of any brand’s identity—it’s often the first thing a potential customer will see, and it’s critical to use a logo that stands out from the competition. As with all business spending, you want to weigh the cost of logo design against the quality and value you will gain.

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Hiring a professional designer or design firm helps ensure that your final logo design will be distinctive and communicate your brand’s message. Like with any service, logo design has a range of price points and packages, and it’s important to understand what you’re getting—or not getting—for your money.

So, how much does logo design cost?

A logo can cost anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300.

Take a look at your budget and let us help you decide the best way to spend based on your needs.

$10-$50

$100-$800

$800-$2,500

$2,500+

Logo design options

Logo maker

Freelance designer or design contest

Freelance designer or design contest

Design agency

 Quality

Basic and generic logos built with a selection of stock icons and fonts. Very quick turnaround time.

Designers with promise but limited experience or a smaller portfolio.

Experienced designers and professional service and advice.

Guaranteed high-quality designs from a full-service team of creative strategists.

Who should use it

Extremely budget- & time-conscious businesses that are OK with a generic design

Businesses that have a good understanding of the design process and would rather spend time than money

Businesses that want quality on a mid-range budget

Well-resourced businesses that want a complete, top-to-bottom branding package

Low cost: under $300

Logo Maker

The cheapest option for getting a logo is to make it yourself. If you’re a trained designer and know your way around Illustrator well, there ya go. If you’re not, that leads you to a logo generator.

While logo generators are the cheapest option ($0 to use the service and $10-$50 to purchase your design), they only offer limited, generic icon and font options. If you go this route and you have a fairly honed design aesthetic, you might get a usable (if generic) logo. If you don’t have any design training, you may end up with something that feels just a little off.

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The WebRecital is a dedicated User Interface/User Experience professionals who come together to provide design and research workshops, portfolio reviews, and educational outreach to the greater Seattle area.
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