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How much should your logo design cost?

A logo is an essential part of any brand’s identity—it’s often the first thing a potential customer will see, and it’s critical to use a logo that stands out from the competition. As with all business spending, you want to weigh the cost of logo design against the quality and value you will gain.


Hiring a professional designer or design firm helps ensure that your final logo design will be distinctive and communicate your brand’s message. Like with any service, logo design has a range of price points and packages, and it’s important to understand what you’re getting—or not getting—for your money.

So, how much does logo design cost?

A logo can cost anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300.

Take a look at your budget and let us help you decide the best way to spend based on your needs.





Logo design options

Logo maker

Freelance designer or design contest

Freelance designer or design contest

Design agency


Basic and generic logos built with a selection of stock icons and fonts. Very quick turnaround time.

Designers with promise but limited experience or a smaller portfolio.

Experienced designers and professional service and advice.

Guaranteed high-quality designs from a full-service team of creative strategists.

Who should use it

Extremely budget- & time-conscious businesses that are OK with a generic design

Businesses that have a good understanding of the design process and would rather spend time than money

Businesses that want quality on a mid-range budget

Well-resourced businesses that want a complete, top-to-bottom branding package

Low cost: under $300

Logo Maker

The cheapest option for getting a logo is to make it yourself. If you’re a trained designer and know your way around Illustrator well, there ya go. If you’re not, that leads you to a logo generator.

While logo generators are the cheapest option ($0 to use the service and $10-$50 to purchase your design), they only offer limited, generic icon and font options. If you go this route and you have a fairly honed design aesthetic, you might get a usable (if generic) logo. If you don’t have any design training, you may end up with something that feels just a little off.

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