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Google is making strides with Google My Business

Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.

If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control.

How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that lingering concern that potential customers will be misled, either through malicious reviews or inaccurate business information that pushes people toward your competitors.

Google My Business (GMB) has been one path to help brands solve the latter issue. GMB serves a similar function to business listings, much like Yelp or Yellow Pages, but has the added benefit of being tied directly to the tech giant’s search engine.

Customers search for your business, and Google My Business returns a customizable listing to go along with other search results. Information like location, store hours and customer reviews is available right from Google’s search engine results page, giving users a more direct line to your business and eliminating potential barriers to engagement.

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