Color gives a life to design. It forms the core in transforming any layout. Have you ever looked at a web product and thought about the depth its narrative imparts? Well, that could possibly because of the wonderful color scheme that clicked with the design. Color plays a pivotal role in establishing a communication with the design as it creates an emotional connection by way of atmospheric impression. However, if the color palette goes poor in selection, it can actually weaken the look and create friction for the viewers. Mismatched colors can prove jarring and ruin the whole draft by putting a creative block in the outcome.
If you aim for successful experiences, then as a designer you must crack the color code with the combination that just fits in perfectly. You never know, your choice can not only delight, but even serve as inspiration for the audience. So, at any cost, never underestimate the impact of colors in a design. Illustrations even though same can have different effect through variations in the color grading and tonal quality.
Yes, even a tinge of variation in the hues can take the product to heights or falls. Be it straightforward shades or low scale palette, color can provide that visual kick to a great extent. You, as a designer, might be expert in your craft, but it is your choice in colors that can create a gap between success and failure. Want to experiment with new and exciting colors, but confused about the styles that can come handy? Okay, here I have a quick color guide for you that can help you fetch results. Now, this is not a magic mantra or something for your color issues, but will surely set the visual trigger for the users.
This article and image was adapted from think360studio.com
By Prince Pal