The site begins with a photo filling the entire viewport (bonus points if it’s an overhead shot of a designer’s desk). Floating above the photo on a soft bed of text-shadow: a headline, some teaser copy, and a giant call-to-action button. That’s followed by three text blurbs with Font Awesome icons perched above the copy, mystifying visitors with their enigmatic relationship to the text.
You know the rest of this story.
It’s easy to go with the trends
Maybe it’s the popularity of web design trend posts. Maybe it’s the constraints that come from starting with a template. Maybe it’s designers working under tight deadlines and tiny budgets.
A lot of it has to do with the fact that vertical scrolling is such a common, intuitive behavior that it’s the natural default for website navigation. Sites that follow this formula are seemingly easier to sell to clients and users since they’re comfortable and familiar. If it’s popular, it must work, right?
But every now and then — when the right project comes along — we designers should think outside the predefined box and start looking at layout concepts from entirely new angles.
Even if only because it’ll force you to re-evaluate your core ideas about the relationship between your content and the viewport.
If you jump straight to the same old layout formula every time, you could be doing your clients, and yourself, a disservice. As designers continue producing minor variations on the same old themes, there’s a huge opportunity to stand out by simply doing something different.
But how do you create a unique layout that doesn’t frustrate and confuse your readers?
To learn how, we’re going to examine three sites that gracefully deliver a beautiful, unique layout without frustrating users.
These sites not only deliver something new, but also make their content both accessible and responsive. The creative thinking behind them also brought their designers tons of exposure, demonstrating that novelty can indeed help your design portfolio stand out. So, if you’re looking to start taking on more design clients, you have one more reason to read this article.