When you use the words ‘pornography’ and ‘tech’ in the same breath, rather specific things may come to mind.
As one of the most innovative industries, adult entertainment professionals aren’t just interested in tech in the bedroom. In fact, they may be more informed and excited about tech than most people.
And while the general population envision the adult industry to only include a voluptuous porn star and a cameraman, there are quite a few other experts in the mix. From business developers to marketing teams, media buyers to psychologists, erotica is full of professionals relying heavily on technology to get the job done.
Except for Ron Jeremy…
Since the advent of the World Wide Web, our world has become much smaller, and much more connected. Porn professionals are no different.
When polled, the one thing they all had in common was the need, and want, to be connected – with their fans, their family, and other professionals. For porn-star-turned-radio-host Lisa Ann, being connected has saved her from some would-be awkward moments:
Before there was social media and being able to background check people, a girl would call you… cause she found your number. That happened to me a couple times…
And just how do they stay on top of this constant connectivity? With a smartphone.
In fact, 92 percent of those polled said their phones were their favorite device.
My favorite device is the smartphone – it’s an all-in-one piece of technology with unlimited potential.
The adult industry got a bad wrap for their use of SnapChat, but anyone who’s business savvy will tell you to be where your audience is.
I joined Twitter kicking and screaming. I was already on LinkedIn, Facebook, and even tried my hand at ‘coding’ my own MySpace page (don’t judge, you know you did it, too). When I joined TNW full time, I accepted my social fate and signed up.
I’m on Twitter, Instagram, and Facebook …. [because I] have to.
But most everyone enjoys it for the social benefits. At 62 percent, Facebook is their social platform of choice. But there did seem to be a distinct difference between users and platforms.